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Saturday, February 2, 2013

Top 20 Largest Ad Networks in December 2012 (Buy Side)

What is the largest online Ad Network in 2012, for advertisers ? Here's a Top 20 list ranked by coverage, from comScore, published in Jan. 2013.

For Advertising Networks and Buy Side Networks, Google Ad Network ranked #1 with a 93.9-percent reach, followed by Specific Media (89.5 percent), Federated Media Publisher Network (87.3 percent), AOL Advertising (84.2 percent) and AT&T AdWorks (83.9 percent).



Top 20 Ad Networks/Buy Side Networks 


Rank
Property
Unique Visitors (000)
% Reach
1
Google Ad Network**
208,074
93.9
2
Specific Media**
198,119
89.5
3
Federated Media Publisher Network**
193,453
87.3
4
AOL Advertising**
186,595
84.2
5
AT&T AdWorks**
185,757
83.9
6
Genome from Yahoo!**
184,556
83.3
7
Vibrant Media**
181,345
81.9
8
Real Media Group - 24/7 Access**
177,880
80.3
9
ValueClick Networks**
176,537
79.7
10
Casale Media - MediaNet**
173,681
78.4
11
Microsoft Media Network US**
169,861
76.7
12
Collective Display**
163,902
74.0
13
Tribal Fusion**
163,292
73.7
14
RadiumOne**
156,993
70.9
15
PulsePoint**
156,869
70.8
16
Burst Media**
155,355
70.1
17
Cox Digital Solutions - Network**
148,138
66.9
18
Rocket Fuel**
142,992
64.6
19
Adconion Media Group**
131,414
59.3
20
AudienceScience**
130,841
59.1
Total Internet : Total Audience
221,486
100.0





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