Friday, August 8, 2014

Google Gives HTTPS encrypted Website / Blog Higher Ranking in Search Result

Google just announced a big change for website ranking, it now gives better ranking for websites using HTTPS encryption, for security reason. This policy affects all the webmasters, and currently affects less than 1% websites.

"We're starting to use HTTPS as a ranking signal. For now it's only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS." Said Google on it's website.

But eventually, "we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web."

Website ranking is key to traffic, a better ranking gets you more search traffic. So all the webmasters and blog owners have to think about what to do next for their sites.

Next Step - Best Practices for TLS / HTTPS

Google has also provided detailed best practices to make TLS adoption easier, and to avoid common mistakes. Here are some basic tips to get started:
  •     Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
  •     Use 2048-bit key certificates
  •     Use relative URLs for resources that reside on the same secure domain
  •     Use protocol relative URLs for all other domains
  •     Check out our Site move article for more guidelines on how to change your website’s address
  •     Don’t block your HTTPS site from crawling using robots.txt
  •     Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.
If your website is already using HTTPS - Test its security level

If your website is already serving on HTTPS, you can test its security level and configuration with the Qualys Lab tool (

If you are concerned about TLS and your site’s performance, have a look at the website Is TLS fast yet? ( .

Did You Know ?

When you using Google Search, Gmail and Google Drive, you automatically get a secure HTTPS connection to Google.

Are you ready for HTTPS/ TLS ?

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