Sunday, August 3, 2014

Top 10 Video AD Companies /Providers in June 2014 - Ad networks and Ad Exchange/DSP/SSP

Which company's video AD reached most of the people? In June 2014, BrightRoll video AD Platform ranked #1, serving video ads to 49.8% of the total U.S. population. Specific Media came in 2nd place with 40.8 percent reach, followed by #3 AOL with 36.7 percent. This is said by the most recent comScore market ranking report.

Other companies include LiveRail, ranked #4 with 35.6 percent reach ,  and Google Sites #5 with 34.4 percent. 

The Video ads refer streaming-video advertising only, do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.

Here's the list of Top 10 Video AD Companies /Providers  in June 2014 (USA Market):

Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population
June 2014
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property % Reach Total U.S. Population
BrightRoll Platform † 49.8
Specific Media** 40.8
AOL, Inc. 36.7
LiveRail † 35.6
Google Sites 34.4
SpotXchange Video Advertising Platform † 32.8
TubeMogul Video Ad Platform † 32.5
Q1Media - AdExcite Video Platform † 28.4
Tremor Video** 27.2
YuMe** 17.8


** Indicates video ad network
†   Indicates video ad exchange/DSP/SSP

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