Other companies include LiveRail, ranked #4 with 35.6 percent reach , and Google Sites #5 with 34.4 percent.
The Video ads refer streaming-video advertising only, do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
Here's the list of Top 10 Video AD Companies /Providers in June 2014 (USA Market):
|Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population|
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
|Property||% Reach Total U.S. Population|
|BrightRoll Platform †||49.8|
|SpotXchange Video Advertising Platform †||32.8|
|TubeMogul Video Ad Platform †||32.5|
|Q1Media - AdExcite Video Platform †||28.4|
** Indicates video ad network
† Indicates video ad exchange/DSP/SSP